AI Insights · Timothy · January 2024
Top 5 Beauty Retail Apps on Android in Italy - Q4 2023
Discover the performance trends of the top 5 beauty retail apps on Android in Italy during Q4 2023, including downloads, revenue, and active users.
In the fourth quarter of 2023, the top beauty retail apps on the Android platform in Italy demonstrated varied performance metrics in terms of downloads, revenue, and weekly active users. Here’s a detailed look at the trends for each app.
Notino: perfumes and cosmetics saw significant fluctuations in downloads throughout the quarter. Starting at around 5K downloads in late September, the app experienced a peak of approximately 23K in early December. Weekly active users followed a similar trend, beginning at 25K and reaching a high of around 53K during the same period.
Douglas – Parfüm & Kosmetik maintained a steady download rate initially, with an increase from about 2.5K in late September to over 10K in mid-November. Weekly active users also showed growth, starting at 21K and peaking at around 32K during the same timeframe.
versione obsoleta - Sephora experienced a notable rise in downloads, beginning at approximately 2.4K and reaching a peak of 8.7K in mid-December. The weekly active users mirrored this growth, starting at 17K and peaking at around 24K.
Marionnaud showed a steady increase in downloads, starting at around 320 in late September and reaching a high of approximately 3.8K in mid-December. The app did not report data on weekly active users or revenue.
LOOKFANTASTIC -Beauty Shopping had relatively lower download numbers compared to its competitors, starting at 196 and peaking at 612 in late December. Weekly active users showed more stability, starting at around 5.9K and reaching a peak of approximately 6.5K during the quarter.
These insights into the performance of the top beauty retail apps on Android in Italy for Q4 2023 highlight the varied user engagement and growth patterns. For more detailed insights and data, visit Sensor Tower.
